Transform Your Ugly Real Estate Website in 24 Hours

A dated real estate website does not look as good as an old photo from 10 years ago. If you think your professionalism and competence is being questioned when someone visits your website, it’s time to do something! Not only an up-to-date website layout is needed, the technology in providing more interactive content and lead capturing system is as important. Hiring an expert to create your real estate agent website can be very expensive… up to thousands, not to mention follow-up updates. You want a nice, elegant design, good layout, content, unlimited pages, widgets, videos, lead capturing, instant messaging, blog, search engine friendly, and able to customize easily by yourself. Good news, this is actually all possible through new services that can transform your ugly or outdated real estate website in 24 hours.

Following are a few tips about creating content to increasing your online presence, which is guaranteed to bring you more clients:

Keep Prospective Clients on Your Page with Everything They Need to Know

Your website should include informative content to attract more home buyers and sellers. Here are a few more components that are recommended to provide what consumers are looking for when they view a real estate website:

An up-to-date, professional portrait
Your modern logo at the top of your real estate agent website
A brief bio with your experience and qualifications
Your current property listings, with links to single property websites and virtual tours right from your real estate agent website
Your contact information and convenient lead generation contact forms
Helpful articles to share tips for home buyers and sellers visiting your website

Make Sure Potential Clients Find You When They Search

Content is King! Creating informative content with articles for your website on home buying tips serves several purposes:

1. Prospective clients will stay on your website longer. They will think of you as a real estate expert when they’re ready to contact a real estate agent.

2. Appropriate, creative use of keywords and search terms within your written pieces on your website will ensure better search engine optimization. That means when they use certain words in search engines, your website will be at the top of search results.

3. For example, if you’re a realtor® from Atlanta, Georgia, your real estate website pieces will include mention of these words. You can write about “Home buyer Tips for the Atlanta, Georgia Market” or “How to Sell Your Home in Atlanta, Georgia”. This is an important way to help you with better ranking in search engines.

Interactive, Intuitive Site Features Keep Visitors Interested

Once you have attracted web users to your website, it’s important to keep them there as long as possible. This can be done with the popular interactive tools below:

· Real Estate Videos – Industry researchers have discovered that today’s web users watch billions of videos every year. You can tap into this trend by creating your own online real estate agent videos for your website. Perhaps you can do a “how-to” piece on the practical aspects of home buying, or design a mini-video seminar on staging techniques. Whatever you choose, you can be sure that good use of video will enhance your website and your image.

· Real Estate Widgets- Have you heard that widgets are the next big thing in agent website design? But, maybe you’re not quite sure what they are and how they work. Essentially, other people create little bits of code that give extra functionality to your website. Your real estate agent website host will often offer a selection for you to choose from. This gives you the opportunity to customize your website with more complex features than you could design on your own. Some examples include:

3Jam – visitors to your real estate website can immediately send a message to your cell phone without ever knowing your actual cell phone number
ClockLink – gives the current time in your choice of time zones right on your website
LinkedInABox – brings your LinkedIn profile right to your website

Turn Online Real Estate Website Visits into Sales

In today’s housing market, those looking to sell their home turn to the internet first to choose an agent they can trust. Studies have shown 89% of potential home buyers begin their research online as well. With your new professional website, agents are at a significant competitive advantage to attract listings and encouraging clients to call you first.

Real Estate Facts That Affect Sellers and Buyers

Purchasing a house or selling it is not something that we do on our daily basis. You might do it once in a year or two. Today, getting a real estate property is not an easy task, you will have to check multiple agreement and document in order to buy the original land.

But we think what we know about the real estate business, there are plenty of facts and myths that go around about how the industry actually works. Buying into those might hurt your possibilities of selling or buying homes at the right price.

Recently, technology has changed extremely the way homes are purchased or sold and yet some of the aspects are the same as they were when your friends and family members bought their last home. If it has been a long time since your last agreement, you might actually be surprised at how much has altered.

The web has made all the details available to customers, but not all are equal or even exact. The danger with considering everything you read or hear is real estate folklore might cost you more when it is time to sell or buy a home. These common mistakes that can trip up sellers and buyers.

Set the price of your higher than your expectation

Setting your home for a too high price might actually pay you a much lower price. That is because real estate agents and buyers often don’t look at homes that are appraised above the market value. It is true you can lower the price always, if the home does not gather any offers in the first week. But that comes with its own series of issues.

Not using a real estate agent can get you a better deal

If your house is listed with some of the leading real estate agents, the total sales commission is raised into the price. If you don’t have any agent, then the whole commission will be received by the seller’s agent itself.

Save more by selling yourself

Some might successfully sell their homes on their own, but they might need some basic skill set to get it listed online, market the home to the right buyer, negotiate the contract and then deal with the problems that you face during the loan application or inspection phases. It’s definitely not possible to sell a home on your own, but you can find that buyer get a considerable discount when you do, so what you sum on this business might end up meaning a much lower price. It’s not that hard to sell your house on your own for the same value that you wish to price with a real estate agent, it is definitely not easy.

The market will always arise

In recent years, home sellers and buyers have come across their home value increasing, then a sharp decrease during the downturn of the economy and now another time of increasing value.

Why Using Social Media Marketing for Real Estate?

Your potential clients are using social media. Why aren’t you there networking with them? Now that you have an online presence through your website, you might think your web marketing plan is complete and you don’t need SMM – but think again. Agents who are neglecting SMM miss out on lucrative listings, and they lose the chance to connect with potential buyers who are seeking their dream home.

What is social media marketing for real estate?

You, personally, probably use social media every day. You just don’t know it. And, that’s why it hasn’t been working to your marketing advantage. You read and commented other people’s blogs. You use Facebook to keep up with your family and old friends. You tweet on Twitter to say witty things. You’ve watched many videos on YouTube. And, you’re a true fan of blogs. So, time to use SMM for real estate!

Social media marketing for real estate Choices

Here is a short list of just a few available choices of the popular SMM.

Blog for Your Brand – share relevant content with your target market
Facebook Business Page – make “friends” that are interested in your brand, product or services
Twitter Business Account – Share your expertise by tweeting to your online “followers”
LinkedIn – networking for businesses, including B2B
YouTube – market your commercials online for free

Social media marketing for real estate Blog Content

A blog, which is short for “web log”, is an online journal for your SMM campaign. It’s your company’s opportunity to introduce your brand by marketing your niche. Your business blog lets your target housing market get to know you, who you are and what you do through SMM

Get more clients with social media marketing for real estate

Are you looking for ways to gain more clients? Of course, you are! All experts, brokers and agents have a passion for making money. Informative content is what gives you that extra edge in the market. When you provide free, relevant, useful information to your target market, you become an expert in their eyes.

When sellers are ready to put their homes on the market, they will turn to a real estate expert – the agent or the broker who is professional and able to market their homes. Even banks selling REOs use SMM for content to help them connect to qualified agents to provide them with commercial services. Content helps to connect yourself with your readers and turn your followers into actual clients.

Use Your Social media marketing for real estate Now!

Social media is where networks of consumers share details of their lives, including the businesses and agents and brokers that they recommend. SMM for marketing is a great strategy to have online users to share your listings, price reduced posting, announcing great buying opportunities, provide informative blog posts to gain authority within your network. It is today’s digital way of gaining word of mouth advertising to potentially millions of online consumers. Don’t be a secret agent! Every agent needs social media marketing for real estate to help market their agent’s brand online.